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Legacy Reborn. Rules Redefine.
Welcome to Mansion 2.0, the ultimate luxury entertainment destination in Las Vegas, redefining indulgence and connection through the iconic energy of the Rogue Bunnies.
About
Envisioned as a luxury entertainment destination in Las Vegas, Mansion 2.0 reimagines and elevates the iconic Hefner Mansion experience. This exclusive venue blends bold design, immersive entertainment, and membership benefits tailored to a sophisticated audience.
As the exclusive hub of the Rogue Bunnies—a vibrant team of legacy Playmates—Mansion 2.0 offers premium entertainment, unforgettable events, and a new standard of high-end experiences. Positioned as a prime investment opportunity, Mansion 2.0 is set to become a landmark destination redefining indulgence and connection in the heart of Las Vegas.
Exceptional Spaces Inspire Exceptional Experiences.
Services
Mansion 2.0 will redefine luxury with a premium event space supported by an exclusive membership model. Central to this is the exclusivity of the Rogue Bunnies, offering access that can only be experienced at Mansion 2.0, while introducing a new generation of bunnies.
The services of Mansion 2.0 will form the foundation of its business model, driving revenue through diverse streams. Event hosting will feature private celebrations, corporate gatherings, and exclusive after-parties, capitalizing on Las Vegas’ vibrant sports and entertainment scene. Memberships will include private dining and bar access, a state-of-the-art gym, curated events, and concierge-level services. Revenue will also come from NFTs and tokens, offering innovative engagement opportunities for members, as well as branded merchandise sales and licensing.
Additionally, Mansion 2.0 offers unlimited potential for sponsorships and partnerships, creating unique opportunities for brands to align with this exclusive venue. A detailed breakdown of these revenue streams and opportunities can be found in the chart/graph at the end of this deck. Together, these elements position Mansion 2.0 as a sustainable, innovative, and high-growth leader in modern luxury entertainment.
EVENTS
Extraordinary events, seamlessly delivered.
MEMBERSHIPS
Exclusive access, unrivaled perks
HOSPITALITY
Luxury dining, wellness, and more.
BRAND PARTNERSHIPS
Collaborations that captivate.
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MEDIA
Digital connections, lasting impressions
Discover Our Revenue Stream
Rogue Bunnies
The Rogue Bunnies are at the heart of Mansion 2.0, transforming it into their exclusive headquarters and the centerpiece of their evolution. As a collective of nearly 100 legacy Playboy Playmates who have gone "rogue," they bring their legacy and modern vision to life through their active involvement. At Mansion 2.0, the Rogue Bunnies host and attend high-profile events, parties, and exclusive gatherings, offering members and guests unparalleled access to this legendary group. Beyond the events, the Rogue Bunnies are shaping the future of the brand, introducing initiatives like the Cyber Bunnies to expand their influence and connect with new audiences. This partnership not only solidifies Mansion 2.0 as their home base but also positions the venue as a vibrant hub of innovation, nostalgia, and empowerment.
Strategy
Mansion 2.0 will leverage the Rogue Bunnies’ extensive community, with millions of followers, to create a built-in audience for the venue. This strategy will also tap into nostalgia by attracting former Playboy club members eager to rekindle their connection, while simultaneously introducing a new generation through the next evolution of bunnies.
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Legacy Has a New Membership Model.
Mansion 2.0 is positioned for substantial growth, with first-year revenue driven by membership fees, exclusive events, and sponsorships. Membership sales are expected to thrive with the engaged Rogue Bunnies® community and rapid NFT sellouts (over $350,000 in revenue).
Unlike traditional offerings such as Liberty National Golf Club, which charges $450,000–$500,000 in membership fees plus $25,000 in annual dues for limited access. From private dining and concierge services to exclusive
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Rogue Bunnies Golf events and NFT perks, the membership delivers exceptional value tailored to a sophisticated audience.
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THE LOCATION
We’ve identified a flagship estate, over 40,000 sq. ft. on 5 private acres in Las Vegas, fully equipped, commercially zoned, and move-in ready.
We're actively evaluating multiple high-value estates that align with our vision:
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No HOA restrictions
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Zoned for commercial use
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Designed for luxury, privacy, and event-scale operation
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SECURING THE LOCATION
The final property selection will reflect investor alignment and timing; every estate under consideration meets the Mansion standard and is ready to deliver. To realize this vision, substantial funding is essential. We are actively targeting properties without restrictive HOA limitations, allowing for full customization and seamless operations. Each estate we’re evaluating includes expansive outdoor space for events, private dining areas, ample parking, and critical features like a recording studio and state-of-the-art gym.
Securing the right estate is key to delivering the unmatched experience and elevated standard that define Mansion 2.0. This isn’t just a location, it’s the foundation of a new legacy.
OPERATIONAL PATH
What We Need to Launch
To fully activate Mansion 2.0 as a private club and event venue, we require the following:
1. Zoning: R-E (Residential Estates)
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Large-lot zoning that allows for private estates with club-level capacity.
2. Special Use Permit (SUP)
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Covers private events, members-only access, and limited commercial activity.
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Applied via Clark County or City of Las Vegas, depending on location.
3. Restricted (Club) Liquor License
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Allows alcohol service for verified members and guests.
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Easier path than full-service bar licensing. Issued by the state and local board.
4. Private Club Business License
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Required for food, beverage, and event operations.
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Must clarify members-only access. Triggers health department review for kitchen/bar.
Investment
YOUR OPPORTUNITY
The Mansion Society is seeking a partner to invest in our vision for Mansion 2.0—a luxury venue that merges exclusive membership, exceptional branding, and modern innovation. By investing, you’ll secure equity in the venue and our token ecosystem, creating opportunities for sustained engagement and long-term growth.
We are currently inviting a select group of high-net-worth investors to participate in launching our next luxury estate. Capital raised will support the acquisition of a premier property and fund early-stage operations. With projected first-year revenues of $18.25 million, driven by exclusive memberships, curated events, luxury brand partnerships, and integrated digital assets, this venture presents a compelling opportunity for long-term growth and profitability.
Contact
Our founding patron round is intentionally discreet. We invite a few early equity participants to help shape the Mansion's physical experience and digital future.
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You won’t see this offering on public platforms. There are no crowdfunding rounds, syndicates, or public rollouts. This is a relationship-led opportunity designed for alignment and long-term cultural impact.
Own a Chapter of Cultural Legacy.
Mansion 2.0 is now open to select founding patrons.
No public rounds. No second chances.
To pursue your dreams, to have them come true, to have made a difference, to have changed society, to have fought against powerful forces... that's a life well-spent.
Hugh Hefner
