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Legacy Reborn. Rules Redefine.
Welcome to Mansion 2.0, the ultimate luxury entertainment destination in Las Vegas, redefining indulgence and connection through the iconic energy of the Rogue Bunnies.
About
Envisioned as a luxury entertainment destination in Las Vegas, Mansion 2.0 reimagines and elevates the iconic Hefner Mansion experience. This exclusive venue blends bold design, immersive entertainment, and membership benefits tailored to a sophisticated audience.
As the exclusive hub of the Rogue Bunnies, a vibrant team of legacy Playmates, Mansion 2.0 offers premium entertainment, unforgettable events, and a new standard of high-end experiences. Positioned as a prime investment opportunity, Mansion 2.0 is set to become a landmark destination redefining indulgence and connection in the heart of Las Vegas.
Exceptional Spaces Inspire Exceptional Experiences.
Concept
Mansion 2.0 will set a new standard in luxury entertainment by combining premium events with an exclusive membership model. Developed by The Mansion Society in collaboration with the Rogue Bunnies, this concept merges live events, media production, and a digital ecosystem to create a modern entertainment experience.
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With monthly parties, private events, and unique content experiences, Mansion 2.0 will cater to high-net-worth individuals who crave more than just a venue. The allure of the legacy Playmates, now the Rogue Bunnies, combined with the introduction of a fresh, captivating generation of bunnies, will draw in both nostalgia seekers and new fans alike.
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The integration of NFTs and a token-based platform will connect fans and members with curated digital content and perks that enhance their engagement. This approach blends the iconic legacy of the Rogue Bunnies with modern media, creating a destination that transcends nightlife and builds a vibrant community of lifestyle, connection, and unforgettable experiences. A detailed breakdown of revenue streams and projections is provided at the end of this deck.
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EVENTS
Extraordinary events, seamlessly delivered.
MEMBERSHIPS
Exclusive access, unrivaled perks
HOSPITALITY
Personalized service and more.
BRAND PARTNERSHIPS
Collaborations that captivate.
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MEDIA
Digital connections, lasting impressions
Discover Our Revenue Stream
Rogue Bunnies
The Rogue Bunnies are at the heart of Mansion 2.0, establishing it as their exclusive headquarters and the centerpiece of their continued evolution. As a collective of legacy Playboy Playmates who have gone "rogue," they bring a blend of iconic heritage and modern creativity to every aspect of the experience. At Mansion 2.0, the Rogue Bunnies will be active participants in private parties, high-profile events, and exclusive gatherings, giving members and guests access that can’t be found anywhere else.
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Beyond the events, the Rogue Bunnies will play a key role in shaping the future of the brand, including the introduction of new digital initiatives and a new generation of bunnies. This partnership not only solidifies Mansion 2.0 as their home base but also positions it as a unique destination for innovation, nostalgia, and community.
THE BUNNIES BEHIND THE BRAND
This is their house. The Rogue Bunnies bring glamour, presence, and power to every corner of Mansion 2.0. More than ambassadors, they are the soul of the experience. This private estate is their domain, where every event carries their unmistakable influence. For a closer look at the incredible women who bring Mansion 2.0 to life, visit .
Strategy
Mansion 2.0 will leverage the Rogue Bunnies’ extensive community, with millions of followers, to create a built-in audience for the venue. This strategy will also tap into nostalgia by attracting former Playboy club members eager to rekindle their connection, while introducing a new generation through the next evolution of bunnies.
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Additionally, Mansion 2.0 will engage audiences in digital assets, emerging tech, and exclusive content, appealing to collectors, innovators, and fans seeking unique experiences that blend luxury with modern technology.
Legacy Has a New Membership Model.
Mansion 2.0 is positioned for substantial growth, with first-year revenue driven by membership fees, exclusive events, and sponsorships. Membership sales are expected to thrive with the engaged Rogue Bunnies® community and rapid NFT sellouts (over $350,000 in revenue).
Unlike traditional offerings such as Liberty National Golf Club, which charges $450,000–$500,000 in membership fees plus $25,000 in annual dues for limited access. From private dining and concierge services to exclusive
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Rogue Bunnies Golf events and NFT perks, the membership delivers exceptional value tailored to a sophisticated audience.
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THE LOCATION
We have located several exceptional properties in Las Vegas that align with our vision. These estates offer ample square footage, privacy, and the flexibility needed to bring Mansion 2.0 to life. Each property is commercially zoned, free from HOA restrictions, and designed to accommodate luxury events, private gatherings, and exclusive experiences.
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SECURING THE LOCATION
The final property selection will reflect investor alignment and timing, with every estate under consideration meeting the highest standards for Mansion 2.0. While the mansion itself is important, it’s just one piece of the larger vision. We’re committed to choosing a property that allows us to bring our unique experiences to life.
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We’re targeting properties with no HOA limitations, ensuring we can customize and operate in line with our concept. Every estate we’re evaluating is well-positioned to host in-real-life events, offering the flexibility needed to create an immersive and unforgettable experience for our members and guests.
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Securing the right estate is key to delivering the unparalleled standard and innovation that define Mansion 2.0, where exclusivity and modern luxury come together to build a new legacy.
OPERATIONAL PATH
What We Need to Launch
To fully activate Mansion 2.0 as a private club and event venue, we require the following:
1. Zoning: R-E (Residential Estates)
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Large-lot zoning that allows for private estates with club-level capacity.
2. Special Use Permit (SUP)
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Covers private events, members-only access, and limited commercial activity.
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Applied via Clark County or City of Las Vegas, depending on location.
3. Restricted (Club) Liquor License
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Allows alcohol service for verified members and guests.
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Easier path than full-service bar licensing. Issued by the state and local board.
4. Private Club Business License
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Required for food, beverage, and event operations.
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Must clarify members-only access. Triggers health department review for kitchen/bar.
Investment
YOUR OPPORTUNITY
The Mansion Society is seeking a partner to invest in our vision for Mansion 2.0, a luxury venue that merges exclusive membership, exceptional branding, and modern innovation. By investing, you’ll secure equity in the venue and our token ecosystem, creating opportunities for sustained engagement and long-term growth.
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This investment will support the acquisition of a premier property and fund early-stage operations, positioning Mansion 2.0 for immediate success and profitability from the very beginning. Mansion 2.0 will blend the allure of the legacy Playmates, now the Rogue Bunnies, with the introduction of a new generation of bunnies, offering experiences that bridge past and future. Our focus on content creation, media, and in-real-life events will set a new standard for luxury entertainment, while the token ecosystem will connect fans and members through exclusive access, perks, and digital assets that enhance every experience.
Contact
Our founding patron round is intentionally discreet. We invite a few early equity participants to help shape the Mansion's physical experience and digital future.
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You won’t see this offering on public platforms. There are no crowdfunding rounds, syndicates, or public rollouts. This is a relationship-led opportunity designed for alignment and long-term cultural impact.
Own a Chapter of Cultural Legacy.
Mansion 2.0 is now open to select founding patrons.
No public rounds. No second chances.
To pursue your dreams, to have them come true, to have made a difference, to have changed society, to have fought against powerful forces... that's a life well-spent.
Hugh Hefner
